Rankings
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Top 100 Most Admired Brands in Africa
Rank | Brand | Industry Group | Country of Domicile | Change in Admiration Rank |
1
| Nike | Sport and Fitness | USA | - |
2
| Adidas | Sport and Fitness | Germany | - |
3
| Samsung | Electronics / Computers | South Korea | - |
4
| Coca Cola | Non-alcoholic Beverages | USA | - |
5
| Tecno | Electronics / Computers | China | - |
6
| Apple | Electronics / Computers | USA | 1 |
7
| MTN | Telecom Provider | South Africa | 1 |
8
| Puma | Sport and Fitness | Germany | -1 |
9
| Gucci | Luxury | Italy | - |
10
| Airtel | Telecom Provider | India | 3 |
11
| Toyota | Auto Manufacturers | Japan | - |
12
| LG | Electronics / Computers | South Korea | -2 |
13
| Vodafone/com/Safaricom/Mpesa | Telecom Provider | UK | 1 |
14
| Nestle | Consumer, Non-Cyclical | Switzerland | 5 |
15
| Dangote | Consumer, Non-Cyclical | Nigeria | 10 |
16
| Zara | Apparel Retailer | Spain | 5 |
17
| Unilever | Consumer, Non-Cyclical | UK | 7 |
18
| Pepsi | Non-alcoholic Beverages | USA | -2 |
19
| Mercedes Benz | Auto Manufacturers | Germany | 1 |
20
| Nokia | Electronics / Computers | Finland | 1 |
21
| Itel Mobile | Electronics / Computers | China | -4 |
22
| Orange | Telecom Provider | France | - |
23
| Sony | Electronics / Computers | Japan | - |
24
| Huawei | Electronics / Computers | China | -6 |
25
| Google | Technology | USA | 2 |
26
| Anbessa | Apparel | Ethiopia | -14 |
27
| Infinix Mobile | Electronics / Computers | China | -1 |
28
| Glo | Telecom Provider | Nigeria | 2 |
29
| Louis Vuitton | Luxury | France | 17 |
30
| Danone | Consumer, Non-Cyclical | France | 60 |
31
| Chanel | Luxury | France | 12 |
32
| Hewlett-Packard/HP | Electronics / Computers | USA | 2 |
33
| H&M | Apparel Retailer | Sweden | 7 |
34
| Indomie | Food | Indonesia | 41 |
35
| FILA | Sport and Fitness | Italy | 14 |
36
| DSTV | Media | South Africa | 9 |
37
| Nivea | Personal Care | Germany | 13 |
38
| Blue Band Margarine | Consumer, Non-Cyclical | UK | 6 |
39
| Microsoft | Technology | USA | 20 |
40
| BMW | Auto Manufacturers | Germany | -12 |
41
| Lacoste | Luxury | France | 2 |
42
| Versace | Luxury | Italy | 2 |
43
| Fanta | Non-alcoholic Beverages | USA | -14 |
44
| Polo | Apparel | USA | -11 |
45
| Vlisco | Apparel | Netherlands | 50 |
46
| Nasco | Consumer, Non-Cyclical | Nigeria | 16 |
47
| Tigo | Telecom Provider | Luxemburg | 45 |
48
| Converse All Star | Apparel | USA | 29 |
49
| OMO | Consumer, Non-Cyclical | UK | 24 |
50
| Shoprite | Retail | South Africa | 2 |
51
| KFC | Food | USA | 2 |
52
| Auchan | Retail | France | -14 |
53
| PZ Cussons | Consumer, Non-Cyclical | UK | 13 |
54
| Facebook | Technology | USA | -3 |
55
| Ford | Auto Manufacturers | USA | n/a |
56
| Amazon | Technology | USA | n/a |
57
| Guinness | Alcoholic Beverages | Ireland | -25 |
58
| Honda | Auto Manufacturers | Japan | -3 |
59
| Colgate | Personal Care | USA | -1 |
60
| Star Beer | Alcoholic Beverages | Nigeria | -6 |
61
| Tiger Brands | Consumer, Non-Cyclical | South Africa | -14 |
62
| Dell | Electronics / Computers | USA | -5 |
63
| Vans | Apparel | USA | -28 |
64
| Toshiba | Electronics / Computers | Japan | -28 |
65
| Jumia | Technology | Nigeria | 9 |
66
| Christian Dior | Luxury | France | n/a |
67
| McDonalds | Food | USA | 19 |
68
| Always | Personal Care | USA | 15 |
69
| Reebok | Sport and Fitness | Germany | -30 |
70
| Sunlight | Consumer, Non-Cyclical | UK | 29 |
71
| Close-Up | Personal Care | UK | 16 |
72
| Cadbury | Food | UK | n/a |
73
| Tusker | Alcoholic Beverages | Kenya | -4 |
74
| Calvin Klein | Apparel | USA | -13 |
75
| Guess | Apparel | USA | n/a |
76
| Oral B | Personal Care | USA | n/a |
77
| Mirinda | Non-alcoholic Beverages | USA | 3 |
78
| Philips | Electronics / Computers | Netherlands | n/a |
79
| Victoria Secret | Luxury | USA | 10 |
80
| Levi's | Apparel | USA | 9 |
81
| Prada | Luxury | Italy | n/a |
82
| Clover | Food | South Africa | n/a |
83
| Volkswagen | Auto Manufacturers | Germany | n/a |
84
| Audi | Auto Manufacturers | Germany | -28 |
85
| Sharp | Electronics / Computers | Japan | n/a |
86
| BATA | Apparel | Switzerland | n/a |
87
| Lipton Tea | Consumer, Non-Cyclical | UK | -22 |
88
| 7 UP | Non-alcoholic Beverages | USA | n/a |
89
| Dettol | Consumer, Non-Cyclical | UK | n/a |
90
| Maltina | Alcoholic Beverages | Nigeria | n/a |
91
| Ariel | Consumer, Non-Cyclical | USA | 5 |
92
| Alibaba | Technology | China | n/a |
93
| Jeep | Auto Manufacturers | USA | n/a |
94
| Nissan | Auto Manufacturers | Japan | -24 |
95
| Milo | Consumer, Non-Cyclical | Switzerland | n/a |
96
| Hisense | Electronics / Computers | China | -24 |
97
| Ferrari | Auto Manufacturers | Italy | - |
98
| Dolce & Gabanna | Luxury | Italy | -38 |
99
| LC Waikiki | Apparel Retailer | Turkey | -32 |
100
| Sprite | Non-alcoholic Beverages | USA | -22 |
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